How to Submit Winning Entries to The East Africa Brand Quality Awards

Follow these simple steps to ensure that you submit entries that are worthy of receiving a EABQA® Award :

  1. Subscribe to the Free EABQA Email Newsletter

The weekly email newsletter is the best way to stay informed about entry deadline extensions, new categories, and other announcements from the organizers of the EABQ Awards.  We have a very strict privacy policy, so we will not share your email address with anyone else for any reason. 

  1. Request an Entry Kit

To have an entry kit sent to you right away by email.

  1. Determine Who or What You Want to Nominate, and in Which Categories

Decide which individuals, groups, or media (web sites, campaigns, etc.) within your organization that you will nominate/enter, then select the most appropriate categories for those entries.  Contact the EABQA office in with your questions about the most appropriate categories, and so on.  Register to complete the information request form, or contact us at

  1. Prepare Your Entries

EABQA-winning entries are::

  1. Well-written.  They are terse and succinct.  Their tone is modest, even when describing the most impressive accomplishments.
    b. Focused on a few accomplishments.  If possible, describe in detail just a few accomplishments, instead of listing many accomplishments in brief.
    c. Accompanied by supporting information.  Provide uploads or links to online news stories, press releases, work samples, video, images, product reviews, or other documents that support the claims made in your entries.

EABQA-winning entries are not:

  1. Just about “extraordinary” accomplishments.  When you read through some of the winning entries you will see that many of them simply are about organizations and people that have performed well.  They are not about extraordinary, world-changing or industry-changing accomplishments.  Tell your story well, and support your claims, and the judges will score your entries highly.
    b. Fluffy and hyperbolic.  Avoid flowery language and overblown claims.  The judges tend to deduct points for immodesty.
  2. Submit Your Entries By The Entry Deadline

The last day that entries will be accepted for the EABQA is October 10th

  1. Participate in the Judging Process

Apply to be a judge.  As a judge you will be able to see the entries submitted by many organizations around the country, and you will develop a better sense of the types of entries that judges score highly.  (You will not be allowed to judge entries in categories in which you have submitted entries, however.)  

If your application is accepted you will be assigned categories based on your function and experience.  As a judge you will be able to judge as few or as many nominations as you like, at your convenience.